GERALDROTHBERG.COM
 
Circus Magazine | History

Home
  History Archives  
Contact   


My 40 Year History with Circus Magazine, Legendary Rock Music Publication

by Gerald Rothberg , Circus Magazine Founder, Editor, and Publisher

Gerald Rothberg 

(Copyright ©2020 by Gerald Rothberg . All rights reserved.)

My history of Circus Magazine? Yes, that's a story I've been prompted to tell, for years. Now is the time. So, rather than wait a year, or two, or more for me to complete a manuscript, I thought it best to jot down notes as they entered my head.

This way, information will be transmitted instantly. True, with all warts, and welts. But that makes the tale grittier, I suppose. Stay tuned, Dear Reader. History of rock music's legendary publication, Circus Magazine begins now.

Before Circus Magazine there was Hullabaloo. The name change occurred in 1969. But that is a story for later on. The first issue of the magazine was born on a long mahogany wood dining table, purchased used for $10. from a thrift shop. The table was set complete wi th a clunky upright typewriter typed copy for the issue, X-acto knife, t-square, rulers, paste-up glue, white out, copy paper, and paste-up boards.

Jimi Hendrix

George 

First issue, Beatles George Harrison, and model Pattie Boyd. The couple married on January 21, 1966. Jimi Hendrix graced the first cover of Circus Magazine.

David Dalton was our first editor, who helped focus on the mag toward a serious appreciation of rock music. I did some writing, but David and freelancers did the bulk of the writing. Note the first issue, featuring British model Pattie Boyd, with Beatles George Harrison.

Yes, the English invasion had already begun a year or so earlier. The Animals were here, The Rolling Stones, Dave Clark 5 , and even Herman's Hermits. Note the first edition of Circus Magazine, with an incredible portrait photograph of Jimi Hendrix , snapped by a young Jeff Mayer, who became one of our regular rock music photographers.

(British Rock band Eric Burdon , and the Animals. Our first centerfold. "House of the Rising Sun," became a trans-Atlantic hit song, after its release by MGM Records in 1964. Described as first folk-rock hit.)

The first official staff of Hullabaloo was me, as editor-publisher, David Dalton, art director, and editor. Ian Cremer listed as editor-in-chief, and Bruce Gedman , associate editor-publisher.

Sarah Dalton, David's sister, wrote the London Cable, Bruce Gedman wrote a music column and Didier Delaunoy wrote record reviews. Norm Schreiber and Jeff Steinberg were our go-to freelance writers. Jeff later became our editor.

What I remember vividly about David, during a busy day was a telephone call that would come in from his mom. She spoke with a broad British accent. David was both editor, and art director for the mag, and had much to do in our office, which was my Studio apartment.

The phone rings, and I answer. This was a landline desk unit that sat in the middle of the long table.

She: Is David there?
Me: May I ask who's calling?
She: His mother.
Me: David, your mother is on the phone.
David: Tell her I'll call back in a moment.
Me. He'll call you back in a moment.
She: Thank you.

This conversation went on a few times a day until David returned the call to his mom.

Staff

The original staff. Left to right: Gerry Rothberg , Bruce Gedman , Jan Cremer , Darling, and David Dalton.

David Dalton could be seen at Steve Paul's the Scene, on New York's West 46 Street, wi th his new friend Linda Eastman, a photography newbie. Steve Paul was an affable guy, open, and friendly.

Rock music heavies, like Jimi Hendrix, played the Scene, while British invasion bands jammed, and hung out. Linda became one of our earliest photographers, as well as Linda McCartney. Yes, Paul McCartney's wife.

At this time it was necessary to secure national distribution for the magazine. I was fortunate to hook up with Ace Distribution Company headed by the affable and involved Aaron A. Wyn. A.A. Wyn founded Ace Books, which at that time was a well-known publisher of science fiction and fantasy paperback books.

The first success for this company, however, was with mysteries, and westerns. These genres were known as pulp fiction. Pulp because of the paper it was printed on.

The magazine started out as a pulp magazine, with color inserts, and was printed by an offset press. The first edition of Hullabaloo, soon to become Circus Magazine, was produced at a printing press company in Upstate New York.

Seeing the first edition going to “bed” was a nightmare. I was at the printing plant as a means of micro managing, I suppose. Making sure there would b e no last minute glitches, or emergency phone calls.

When we finally got on press, late at night, and the last job of the shift, I looked up, and saw the pressman man running on top of the gigantic press machinery.

The press kept moving, as paper was fed in for inking, with the pressman in pursuit on top, overseeing the right holes fit into the correct grooves. What a frightful sight, as he could have been trapped in this labyrinth of machinery.

Back in the office, two camps arose, in our editorial process. One which favored lampooning artists and, the other to stay the course wi th a strict music appreciation line. Bruce Gedman strongly favored the strict music appreciation point of view, wi th criticism left to the record reviews. He was adamant about this, and thankfully so.

We could have drifted off to a less than serious rock, and pop publication. From the onset, several writers, and critics praised the magazine for taking the music seriously. I tended to lean towards a less than serious point of view. But Bruce held to his viewpoint. In a way, Circus Magazine, as it evolved over the years owes its approach to rock music to Bruce Gedman .

Hullabaloo Second Issue

Issue #2. Cover photo  (l. to r. ) Mick Jagger, Kei th  Richard, Charlie Watts, Bill Wyman , and Brian Jones. Brian Jones    passed away tragically on July 03, 1969, aged 27. He was founder, and original leader of The Rolling Stones.

Bruce was the kind of guy who felt the music, and sought out the right people for us to be in contact wi th . Among these music people was Nat Weiss, who dealt wi th Brian Epstein, who managed the Beatles. Bruce was quick to set up a dialogue wi th Nat, who had many contacts in the music biz.

So on we march to the second issue, which was tighter, and more focused in my opinion.  The Rolling Stones  in an incredible, cover story with great photos,  the Beach Boys,   Dave Clark 5, Paul Revere, and the Raiders, Donovan, among our interviews. Wi th all this, we launched The Adventures of Gedman , a music column by, you guessed it, Bruce Gedman .

( Shop Now! )  J.G. Rothberg 's newest historical novel of the 1960s, Memoirs of a Woman with Two Lovers. This novel is available at Amazon Books. E-book only $3.99   ) 

The cover story remains a mystery to me. Were those photos by  Linda Eastman, who soon became Linda McCartney? Who wrote the piece? The author starts off that he received a phone call from me, assigning him to this Stones project, but never identifies himself. No photo credits appear on the pages.  Hm-mmm!  

Stay tuned. Circus Magazine History to be continued.

Continue Reading History of Circus Magazine Page 2



About Me: Circus Magazine, the legendary rock music publication was founded by Gerald Rothberg in 1966. He has been its editor, and publisher since its founding.

(All pages, including all logos of Circus Magazine, Circus Raves, Hullabaloo Magazine, on all pages of https://geraldrothberg.com are Copyright (c) 2020 by Gerald Rothberg . All rights reserved.)
 
 

Circus Magazine News & Notes

Monkees Peter Tork : February 13, 1942 - February 21, 2019, Passes Away at 77  

Hullabaloo - Peter Tork  

That week our Facebook, and Twitter pages were ablaze with the sad news of Peter Tork 's passing. Peter whose birth name was Peter Halsten Thorkelson, was born in Washington D.C. We covered the Monkees in the 1960s. (Note: before Circus Magazine, Hullabaloo was our moniker. Scroll down this page and read beginning History of Circus Mag.)

The Monkees were not considered real rock by hard rock fans. Their genre may have been labeled teeny bop. But so many of our readers grew up enjoying the wild, and crazy antics, and songs, often written by Neil Diamond, ("Last Train to Clarksville," among others) that they swiftly flew into the realm of fave rockers.

Peter Tork was the favored Monkee with Hullabaloo Magazine readers. Though all members of the band were neck and neck in any race for popularity.

The Monkees were Peter Tork, Micky Dolenz, Michael Nesmith, and Davy Jones. RIP Peter Tork.You brought joy and happiness to a generation of fans. Heartfelt condolences to your family, and friends.

News & Notes July 18, 1967: The Jimi Hendrix Experience is thrown off Monkees tour. Jimi's manager Chas Chandler admits afterwards that it was a publicity stunt.

Jimi in Garden

Monkees

What's Up in Rock Music?

Circus Magazine got its start in 1966. I began publishing Circus as a general interest rock magazine, running stories on big-name rockers of the day. Later, I realized that the target audience of teenage boys loved reading about their favorite rock stars over and over.

I soon made it my priority to cover the top acts repeatedly. Circus covered all kinds of rock music, but always featured many heavy metal and hard rock bands in its pages. My 40-year journey with Circus Magazine was an interesting ride — e-mail me today to learn more about it. Read more about this iconic American magazine and watch some early TV commercials below.

About me: J.G. (Gerald, Gerry, Jerry} Rothberg founded Circus Magazine, the legendary rock and roll publication and had been its editor and publisher for forty years.

Rothberg is the author of "The Esau Swindle," "Love Song for Montana Greene," the just-released “Memoirs of a Woman With Two Lovers," and the forthcoming fantasy novel "Billy B Gude, and the Escape from Elsinore Castle."

Rolling Stones  No Filter Tour Criss-Crossed USA With Huge Video Screens, Bringing Jagger, Richards Up Close. Younger Brother Says Mick Almost Died Before Surgery

Start them up! It began as The Rolling Stones Tweeted from Chicago the morning of June 21: "Morning Chicago! We can't wait to see you at Soldier Field later today - please remember do not bring bags in to the stadium. If you have to only clutch bags - max 6.5"L x 4.5"H / clear tote bags max 12"L x 6"W x 12"H / 1 gallon resealable clear plastic storage bags are allowed."

At a sold out Soldier Field Stadium, Chicago on June 21, and 25 Mick Jagger danced, gyrated, and ran up, and down a huge 104 foot catwalk jutting into the audience singing the tunes they wanted to hear. Accompanied by band mates Keith Richards, Ronnie Wood, and Charlie Watts The Rolling Stones resumed their  No Filter Tour across the USA.

Rolling Stones 2019

(Photo. Left to right. Ronnie Wood, Mick Jagger, Charlie Watts, and Keith Richards. Tweeted by @SoldierField June 21)

Presently,   The Rolling Stones played their first concert -- after 25 years in New Orleans, Louisiana. On July 15, Mick Jagger told the crowd of more than 50,000 fans at the Mercedes-Benz Superdome: "We've been on a bit of a journey to get here tonight."  Jagger was referring to Hurricane Barry, which delayed the show to the next night, as well as his recent, successful heart valve surgery. 

“Thank you for an amazing night in New Orleans," the band posted on social media.

The No Filter Tour traveled to Jacksonville, Florida for a performance on July 19. The following week, the Bad Boys of Rock and Roll get off in Philadelphia.

Before the tour's start in Chicago, Jagger told a Toronto radio station Q107 audience: "Been rehearsing a lot lately in the last few weeks … This morning [I did] a bit of gym. Nothing crazy. Then I go into rehearsal with the rest of the band.”

He assured fans The Rolling Stones will honor fan favorites. “The favorites, ones people like to hear, you know, ‘Paint it Black’, ‘Honky Tonk (Women’), and ‘Satisfaction’.

The 75 year old rocker revealed he still likes touring, but doesn’t tour twelve months out of the year, any longer. “When you’re young, that’s what you do. I spend three or four months on the road in a year, and that seems to be a good balance.”

Mick has kept fans totally informed with updates on his recent health scare. A month-and-a-half after his early April successful heart valve surgery in New York,  Sir Mick posted on Instagram, and Twitter a 22-second clip of his stylish dance moves in a New York dance studio. A couple of weeks earlier Jagger posted on Instagram, sharing a photo of himself, captioned simply, "A walk in the park!" 

Mick Jagger

A Walk in the Park. Mick wore a dark shirt jacket, blue jeans, and a cap, smiling lightly for the camera. He was released from New York hospital, a week after successful heart valve surgery.

Jagger’s younger brother Chris, 71, told The Sun, a UK newspaper that Mick might have died if his heart condition hadn’t been detected during his check-up.

Chris added, Mick is doing well. He then compared his older brother's condition to Joe Cocker’s.Chris told the publication: "Mick is doing OK. I spoke to him… he’s good. It just showed up on a scan so it could happen to anybody, you know.

"It happened to Joe. He came back from walking the dogs and his wife found him collapsed on the sofa. He had this valve problem." Chris added: "His father died from it. It was hereditary. With Mick it came on a check-up."

Mick Jagger had Tweeted from his hospital room after his operation. "Thank you everyone for all your messages of support, I’m feeling much better now and on the mend - and also a huge thank you to all the hospital staff for doing a superb job."

Dates for the North American tour resumed with two performances at Chicago’s Soldier Field, June 21 and 25, and at Oreo -Medonte Burl’s Creek Event Grounds, June 29. These three dates were scheduled before Jagger’s health emergency. Tickets sold for the original dates will be honored. No exchanges are necessary. Tour wraps up August 31at Miami’s Hard Rock Stadium.

Brian Jones Rolling Stones founder, guitarist may have been murdered in 1969, daughter believes. Wants police to reopen investigation 

Vintage Rolling Stones

Seated on grass left to right, Keith Richards, Mick Jagger, Charlie Watts, Bill Wyman, and Brian Jones. Cover photo Hullabaloo, November 1966.  (Mag morphed into Circus Magazine in 1969.)

Brian Jones, Rolling Stones founder, and guitarist had drowned in the swimming pool at his home, Cotchford Farm in Sussex in 1969. The coroner at the time had recorded Jones’ passing as death by misadventure, “drowning under the influence of drink and drugs” at some time in the night of July 2, and or morning of July 3, 1969.

Now, fifty years later his daughter wants a new investigation of facts surrounding her father’s death. Brian Jones daughter, Barbara Marion, a clinical hypnotist from Chicago, has become convinced new answers are necessary, though she never knew if her dad had been aware of her existence.

In an interview with Sky News, the UK news agency, she maintains Brian Jones’ death was no accident. “I think he was murdered, and I think the police did not investigate it the way they should have,” she told Sky News. “I would love to have them reopen it, and to get some answers.”

Marion learned she was Jones’ lovechild in 2002, at the age of 33. Her mother, a model had visited the UK from America in 1968, and admits to having had a fling with the rock star.


"Who knows?" Kiss frontman Paul Stanley says Peter Criss, and Ace Frehley may yet perform on End of the Road Tour  

Peter Criss

(Vintage photo, Kiss Ace Frehley 16 x 20 inch color pull-out from Circus Magazine, 1975 edition.)

Kiss original drummer, Ace Frehley recently told KATT, Oklahoma's Rock 100.5 radio station, he had not been approached to perform on "End Of The Road" Tour 2019.

"I've offered my services, and they just haven't made the decision to bring me back. And that's okay, because I'm having a lot of fun as a solo artist. But I also am concerned about the fans as well. I wanna give the fans the biggest bang for their buck."

Meanwhile, Kiss front man Paul Stanley recently told Columbus, Ohio's Torg, and Eliott morning show, 96.3 WLVQ. "I have to say that door is open, but it's nothing I contemplate daily. We're 45 shows into a sold-out tour, and it's going to continue. And it's a celebration of everything we've accomplished with our fans... So whatever happens, happens."



My 40 Year History with Circus Magazine

The Legendary Rock Music Publication
By J. G. Rothberg
Circus Magazine Founder,
Editor, and Publisher
{Copyright ©2018 by J.G. Rothberg. All rights reserved.}

Seeing the first edition going to “bed” was a nightmare. I was at the printing plant as a means of micro managing, I suppose. Making sure there would be no last minute glitches, or emergency phone calls.

When we finally got on press, late at night, and the last job of the shift, I looked up, and saw the pressman man running on top of the gigantic press machinery.

The press kept moving, as paper was fed in for inking, with the pressman in pursuit on top, overseeing the right holes fit into the correct grooves. What a frightful sight, as he could have been trapped in this labyrinth of machinery.

Back in the office, two camps arose, in our editorial process. One which favored lampooning artists and, the other to stay the course with a strict music appreciation line. Bruce Gedman strongly favored the strict music appreciation point of view, with criticism left to the record reviews. He was adamant about this, and thankfully so.

We could have drifted off to a less than serious rock, and pop publication. From the onset, several writers, and critics praised the magazine for taking the music seriously. I tended to lean towards a less than serious point of view. But Bruce held to his viewpoint. In a way, Circus Magazine, as it evolved over the years owes its approach to rock music to Bruce Gedman.


Hullabaloo Second Issue

Issue #2. Cover photo (l. to r. ) Mick Jagger, Keith Richard, Charlie Watts, Bill Wyman, and Brian Jones. Brian Jones   passed away tragically on July 03, 1969, aged 27. He was founder, and original leader of The Rolling Stones.


Bruce was the kind of guy who felt the music, and sought out the right people for us to be in contact with. Among these music people was Nat Weiss, who dealt with Brian Epstein, who managed the Beatles. Bruce was quick to set up a dialogue with Nat, who had many contacts in the music biz.

So on we march to the second issue, which was tighter, and more focused in my opinion. The Rolling Stones in an incredible, cover story with great photos, the Beach Boys, Dave Clark 5Paul Revere, and the Raiders, Donovan, among our interviews. With all this, we launched The Adventures of Gedman, a music column by, you guessed it, Bruce Gedman.


Magazine Clip

( Shop Now! J.G. Rothberg's newest historical novel of the 1960s, Memoirs of a Woman with Two Lovers. This novel is available at Amazon Books. E-book only $3.99 )


The cover story remains a mystery to me. Were those photos by Linda Eastman, who soon became Linda McCartney? Who wrote the piece? The author starts off that he received a phone call from me, assigning him to this Stones project, but never identifies himself. No photo credits appear on the pages. Hm-mmm! 

Stay tuned. Circus Magazine History to be continued.





Watch This Circus Magazine TV Commercial


Here's Another Early TV Commercial


Read a History of Circus Magazine by Steven Ward

Read "A Love Letter To Circus, The Magazine That Made Me Dirty" by A.J. Daulerio on Deadspin 

 Learn About Circus on Wikipedia

Read "Wax Rhapsodic" on Circus Magazine, by Richard Klin




Contact

Thank you for your interest. We look forward to hearing from you soon.


Service Area
Nationwide

Memoirs of a Woman with Two Lovers On Amazon.com »
Memoirs of a Woman with Two Lovers On Barnes & Noble »

Follow
Facebook Icon  Twitter Icon  LinkedIn Icon  Instagram Icon  Tumblr Icon  Pinterest